Escalating its spat with hosting platform WP Engine, open source CMS developer WordPress.org has blocked WP Engine from accessing its resources. The result is that WP Engine users will find it hard or impossible to install plugins, themes, and security patches. When elephants fight, it’s the grass that suffers.
Data activation and engagement platform MessageGears is adding tools to ingest data and build profiles in cloud data warehouses. It’s a major expansion for MessageGears, which previously offered only tools to activate existing warehouse data. The change makes MessageGears more comparable to other “warehouse-native” CDPs, which also offer a combination of profile building and data activation.
While a search for better features drives the replacement of applications in the martech stack, the choice of replacement is constrained by cost. That’s the headline from the annual MarTech Replacement Survey from martech.org. Nearly one-quarter (23%) of those surveyed said they replaced their commercial application (usually with a different commercial application) to reduce expenses.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.