Ecommerce messaging vendor Wunderkind (formerly BounceX) has purchased SmarterHQ, which assembles customer data and runs personalized marketing campaigns. SmarterHQ describes itself as “built on a sophisticated CDP infrastructure” but doesn’t easily share its profiles like a true CDP. Even so, the deal another example of delivery-oriented vendor acquiring a company that provides CDP-type capabilities.
DataQ never made my list of CDPs, although they call themselves one and may actually qualify. It’s pretty much moot now, since they were just purchased by ecommerce marketing agency Power Digital, which will use them to support its own customers. We can still cite them as another an independent CDP acquired during the pandemic.
Cisco’s survey of 3,000 IT execs from 21 regions globally indicates a significant number – 46% in America, and 34% in both Asia Pacific Japan, and Greater China (APJC) and Europe, expect remote work started during the pandemic to continue after. As a result security and worker compliance is a key concern, according to 85% of respondents and 59% say employeed training and awareness is their biggest challenge.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.