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Wunderman Thompson Partners with Tealium for CDP

Like other martech outsiders, the big ad holding companies have bought customer data expertise: see Merkle/Dentsu, Acxiom/IPG, and Epsilon/Publicis. WPP’s Wunderman Thompson has plenty of customer data experience – the late Lester Wunderman coined the term “direct marketing” in 1967 – but they still aren’t building their own systems. Instead, they’ve just announced a deal to use Tealium’s AudienceStream CDP within their Customer Cloud platform.

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Internet TVs Collect Lots of Customer Data: Princeton Study

October 22, 2019

Winning this week’s Ne Plus Obvious Award (which I just invented), a Princeton University study that found internet-connected TVs track customer data. They found trackers on 69% of Roku channels and 89% of Amazon Fire channels – and that lots of the data could be linked to specific individuals. Maybe that’s not literally obvious, since the notifications are well hidden, but if you’re surprised then you haven’t been paying attention.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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