It’s a slow news day, Dear Reader, so let’s look at changes in the top 100 customer loyalty rankings published by Brand Keys. The biggest loser is Elon Musk’s X/Twitter, whose shenanigans have earned a drop from 47th to 92nd place. Tito’s vodka rose from 87th to 34th, making it an even bigger winner than Barbie-fueled Mattel, which went from 88th to 42nd. Somehow that seems right.
Most surveys about generative AI report that managers are enamored of the concept and some describe how it’s being used. I rarely share them because you already know the answers. But this Harvard Business Review paper actually measured how much gen AI improved the output of professional knowledge workers. Quite a bit, it turns out.
Operative’s State of Digital Advertising 1H 2023 report may not have the snappiest title ever, but it highlights why publishers care so much about identifying their users: advertising cost per thousand for identified users was 2x the CPM for unidentified users on Safari and 3X on Google Chrome. According to the report, publishers are pulling their low-value anonymous inventory into private channels where they can bundle it with higher value inventory to gain higher revenue over-all.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.