News

Xandr Ad Targeting Will Support Multiple Person IDs

AT&T-owned ad platform Xandr is also clinging to the personal ID lifeboat.  It just announced “agnostic interoperability” across individual-level ad targeting solutions including Unified ID 2.0, which The Trade Desk just handed to the Prebid standards group; LiveRamp’s Authenticated Identity Infrastructure; and Europe’s netID unified log-in project.  But Xandr is also hedging its bets with support for alternatives such as modeled and contextual ad buys.

More News

Previous Article

Marketers Still Expect Person-Based IDs to Replace Cookies: Lotame Survey

March 5, 2021

Yesterday’s announcement that Google wouldn’t support individual-level alternatives to cookie-based identifiers shouldn’t have been a surprise.  But this Lotame survey shows that 60% of U.S. senior decision makers still expect to target ads using multiple, interoperable ID solutions and 22% think just one will be enough.  Only 44% think that publishers’ first-party data is a good replacement for third-party cookies and fewer 35% of marketers think contextual advertising will do the trick.

CDPI Newsletter
Featured Article

Algolia Gives AI Agents Real-Time Access to Salesforce, Adobe Data

May 9, 2025

If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.

CDPI Newsletter