Blueprint is a new Yahoo product that combines two sets of its own data: first-party behavioral data from Yahoo’s own sites and purchase and location data from logged-in users with a Yahoo email address. The goal here isn’t to build audiences, but to help advertisers optimize their campaigns as they execute. There’s AI involved but it’s not autonomous: the system only offers recommendations on how to meet specified targets.
While most audience builders try to capture as many people as possible, Genius Sports is moving in the other direction by focusing on sports fans only. They’ve just launched FanHubID, which uses sports-related online and offline signals to build the most detailed sport fan-related profiles it can. We can only assume that sports marketers are cheering wildly, and speculate on their mascot.
Lytics has introduced an ad targeting tool, Interest Engine, that defines a set of topics for each advertiser, uses the Google Protected Audiences API to store the topics relevant to each individual within their browser, and matches the topics against available advertisements. Like all Protected Audiences applications, this approach enables creation of (relatively) large audiences without tracking known individuals.
Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.