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Yahoo Identity Solutions to Come to CTV

Yahoo Advertising is enabling improved targeting and measurement for advertisers across a range of CTV platforms including NBCUniversal, Paramount and Tubi. Yahoo ConnectID serves addressable environments.  For non-addressable environments, Next-Gen Solutions treats known Yahoo ConnectID users as a panel audience to infer strategies for targeting and optimization.

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PubMatic and GroupM to Deliver AI-Powered Cohort Modeling to Advertisers

April 17, 2024

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.

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