Yahoo Advertising is enabling improved targeting and measurement for advertisers across a range of CTV platforms including NBCUniversal, Paramount and Tubi. Yahoo ConnectID serves addressable environments. For non-addressable environments, Next-Gen Solutions treats known Yahoo ConnectID users as a panel audience to infer strategies for targeting and optimization.
Elon Musk has said that X/Twitter will charge new users a “small fee” for posting on the platform. This follows the roll-out of an annual $1 fee in New Zealand and the Philippines last year. Rather than another hare-brained scheme to add revenue, Musk said it’s an attempt to block bots.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.