Brand safety is a growing concern as world news gets more miserable. Google has given advertisers more tools to control where their ads appear by making it easier to select themes to exclude and showing the impact on YouTube and Google Ads audience size of those choices. Other ad platforms are also bulking up brand safety options, although some work harder than others.
Shopify is best of frenemies with Amazon, sometimes cooperating and sometimes competing. Leaning towards the competing side, they’ve launched their own Amazon-style online marketplace, listing all products hosted on Shopify. There’s a bit of an identity crisis here, since Shop.app asks you to download their app but Shop.app/search lets you search directly from your web browser.
Here a study, there a study, everywhere an AI study. IDC and Microsoft offer happy ROI news: for every dollar invested, companies report a $3.50 return. Parse.ly finds 67% of companies spend less than $10,000 a year on AI and provides lots of information by industry, company type, and size. Kaltura reports just 5% of marketers are very worried that AI will make their jobs redundant although 60% of somewhat worried, and has plenty more on AI usage rates, applications, benefits, and concerns.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.