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Zapt is now Trela; aims to remove the middleman from group food shopping

In Trela’s case, it is developing a way for Brazilian neighbors to connect groups of people to suppliers, particularly for food purchases with the goal of eliminating the middleman so purchases can be made directly. The company is competing against grocery stores by connecting the ends of the supply chain to give neighbors themselves the buying power of a small restaurant or grocery store so that they can share in the cost of food — in some cases between 20%. and 60% in lower costs. Since the seed round in April 2021, the company has grown 30 times in revenue and is seeing an average growth of 45% per month.

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Singapore’s Insider unlocks unicorn status and announces $121M Series D with a $1.22B valuation

March 10, 2022

Insider, a Singapore-based marketing tech firm, announced Monday a $121 million Series D round led by Qatar Investment Authority (QIA), at a $1.22 billion valuation. Insider said in a statement that the additional capital will be used to fuel rapid global expansion, enhance the company’s core technology and scale global sales and marketing investments.

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99minutos clocks in fresh capital for logistics infrastructure in Latin America

March 10, 2022

99minutos, a logistics service company for e-commerce vendors across Latin America, is making fast work out of attracting funding. It announced today $82 million in Series C funding, led by Oak HC/FT, with participation from existing investors Kaszek and Prosus Ventures. 99minutos has 5,000 employees working from Mexico, Colombia, Chile and Peru, and Patjane aims to reach between 8,000 and 10,000 by the end of the year. It is also working with over 120,000 customers, mainly business-to-business companies. Revenue grew three times year over year.

CDPI Emerging Markets
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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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