Zapt is now Trela; aims to remove the middleman from group food shopping
In Trela’s case, it is developing a way for Brazilian neighbors to connect groups of people to suppliers, particularly for food purchases with the goal of eliminating the middleman so purchases can be made directly. The company is competing against grocery stores by connecting the ends of the supply chain to give neighbors themselves the buying power of a small restaurant or grocery store so that they can share in the cost of food — in some cases between 20%. and 60% in lower costs. Since the seed round in April 2021, the company has grown 30 times in revenue and is seeing an average growth of 45% per month.