Marketing platform Zeta Global has announced the general availability of AI Agent Studio. Users will be able to activate prebuilt agents or create custom agents and link them to execute complex marketing tasks. Agentic Workflows, now in beta, will provide a portfolio of prebuilt and custom AI-powered workflows.
An Adalytics report reveals that brands, including high profile brands like Disney, Hershey, Unilever, Procter & Gamble and Microsoft, are advertising to known bots — such as web crawlers. This raises concerns that verification providers such as DoubleVerify and IAS are more likely than previously thought to be serving ads to malicious bots too. Sources for AdExchanger said the known bots, appearing for example on IAB Tech Lab’s bot lists, should have been easily identified.
Researchers at Singapore Management University have proposed the use of a “lightweight domain-specific language,” AgentSpec, to force LLMs to operate within user-specified parameters. AgentSpec does not just identify risks but provides enforcement mechanisms. This comes as Anthropic provides deeper insight into genAI’s ability to evade guardrails.
In the latest round of AI vs. copyright holders, Character.AI has removed Disney characters from its platform in response to a cease-and-desist letter from the company. It’s unknown if this will prove to be a precedent. OpenAI’s Sora is taking a different approach by requiring copyright holders to opt out of being used.