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ZoomInfo Launches Global Opt-Out Database

Looking at B2B data: ZoomInfo has just released a global database that generously shares opt-out requests it receives with any other company that wants to remove the names from its own lists.  It’s not clear whether ZoomInfo will also reduce its lists using names submitted by competitors.

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Lotame Panorama ID Program Adds PubMatic and MediaMath

June 11, 2021

Lotame does build its own identity graph, which it packages as the Panorama ID and offers as a way for advertisers to track individual customers without relying on cookies.  Unlike email-based IDs, Panorama includes probabilistic as well as deterministic matches, enabling more connections but raising some privacy eyebrows.  They’ve just signed up PubMatic and MediaMath as program partners, enabling advertisers to apply Panorama IDs to their audiences.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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