Looking at B2B data: ZoomInfo has just released a global database that generously shares opt-out requests it receives with any other company that wants to remove the names from its own lists. It’s not clear whether ZoomInfo will also reduce its lists using names submitted by competitors.
Lotame does build its own identity graph, which it packages as the Panorama ID and offers as a way for advertisers to track individual customers without relying on cookies. Unlike email-based IDs, Panorama includes probabilistic as well as deterministic matches, enabling more connections but raising some privacy eyebrows. They’ve just signed up PubMatic and MediaMath as program partners, enabling advertisers to apply Panorama IDs to their audiences.
Twilio Segment has launched a customer journey builder, named, well, Journeys, that draws on Segment CDP data and connections to 300+ applications across email, advertising, app, and SMS channels. The company describes it as a “critical step towards Twilio’s long-term vision of building the leading Customer Engagement Platform” just in case you were unclear about their goal.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.