Looking at B2B data: ZoomInfo has just released a global database that generously shares opt-out requests it receives with any other company that wants to remove the names from its own lists. It’s not clear whether ZoomInfo will also reduce its lists using names submitted by competitors.
Lotame does build its own identity graph, which it packages as the Panorama ID and offers as a way for advertisers to track individual customers without relying on cookies. Unlike email-based IDs, Panorama includes probabilistic as well as deterministic matches, enabling more connections but raising some privacy eyebrows. They’ve just signed up PubMatic and MediaMath as program partners, enabling advertisers to apply Panorama IDs to their audiences.
Twilio Segment has launched a customer journey builder, named, well, Journeys, that draws on Segment CDP data and connections to 300+ applications across email, advertising, app, and SMS channels. The company describes it as a “critical step towards Twilio’s long-term vision of building the leading Customer Engagement Platform” just in case you were unclear about their goal.
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.