ZoomInfo Offers Cookie-Free Intent-Based Targeting
Have you taken a break from worrying how the loss of third-party cookies will impact ad targeting to worry instead how it will impact collection of B2B intent data? Sorry to spoil your fun, but ZoomInfo is way ahead you. They just announced Privacy Clusters, which uses cookie-free technology to find groups of anonymous devices associated with a particular company, extract company-level intent signals, and send targeted messages. Huzzah!