It’s martech funding all the way down today, Dear Reader. First we have a $125 million Series E for Bluecore, which gathers ecommerce customer data, predicts the next best offer, and sends it via email, site messages or advertising. The round more than doubles their total funding to $238 million.
Mulesoft surveyed 1,700 business users to find that 68% are “citizen integrators” if that means they somehow help to deliver internal digital services. Nearly all (82%) agree employees need easy access to IT systems and data, 59% agree that failure to connect systems hinders growth, and 44% said their IT department is a roadblock to innovation. A second Mulesoft survey, covering 2,400 IT and business leaders, found 83% feel their groups have become more aligned in the past year (83%) and 87% feel that security and governance concerns are slowing... Read More >
Here’s a $103 million Series D for Fullstory, which captures and analyzes digital experiences to identify opportunities for improvement. The company says its recurring revenue is up 70% year on year and it now has more than 3,100 clients. The round brings their total funding to $172 million.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.