It’s martech funding all the way down today, Dear Reader. First we have a $125 million Series E for Bluecore, which gathers ecommerce customer data, predicts the next best offer, and sends it via email, site messages or advertising. The round more than doubles their total funding to $238 million.
Mulesoft surveyed 1,700 business users to find that 68% are “citizen integrators” if that means they somehow help to deliver internal digital services. Nearly all (82%) agree employees need easy access to IT systems and data, 59% agree that failure to connect systems hinders growth, and 44% said their IT department is a roadblock to innovation. A second Mulesoft survey, covering 2,400 IT and business leaders, found 83% feel their groups have become more aligned in the past year (83%) and 87% feel that security and governance concerns are slowing... Read More >
Here’s a $103 million Series D for Fullstory, which captures and analyzes digital experiences to identify opportunities for improvement. The company says its recurring revenue is up 70% year on year and it now has more than 3,100 clients. The round brings their total funding to $172 million.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.