Bluecore Raises $125 Million for Ecommerce Personalization

It’s martech funding all the way down today, Dear Reader.  First we have a $125 million Series E for Bluecore, which gathers ecommerce customer data, predicts the next best offer, and sends it via email, site messages or advertising.  The round more than doubles their total funding to $238 million.

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Two-Thirds of Business Users Are “Citizen Integrators”: Mulesoft Study

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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