Next up: Point Pickup Technologies has purchased white label ecommerce platform GrocerKey. This highlights the trend of retailers taking control over last-mile delivery systems, rather than relying on United Parcel Service, Amazon, Uber, Instacart, or others. You’ll recall that WalMart opened its own delivery services to other retailers just last week.
Welcome to “Trends Nobody Else Cares About Day” at CDP Institute. We’ll start with Gap Inc.’s acquisition of virtual fitting room app Drapr, which lets consumers try on clothes remotely. This one’s a two-fer: it illustrates the trend for retailers to buy tech companies rather than just using their products, and the trend of virtual dressing rooms, following Walmart’s purchase of Zeekit in May. Woot!
Walmart doing stuff is apparently a trend in itself, but so far they seem to have missed the “data observability” market. We do have a $200 million Series C for data observability vendor Cribl. Just last week, Cribl competitor Monte Carlo raised a $60 million Series C of its own.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.