This just in from Lake Wobegon: two-thirds (68%) of respondents to this Lucidpress survey said they’re confident that most of their company’s content is relevant, even though only 32% find other companies are sending relevant content to them. Possibly related: 27% consistently measure the ROI of the content they create. Just 32% say more than half their content is personalized.
This Third Door Media / MarTech survey found 67% of organizations replaced at least one marketing tool in the past year, with marketing automation (24%), email distribution (23%) and CRM (23%) at the top of the list. Interesting, but there’s no baseline of how many had each type of system in the first place. Just over half said getting better features was the main reason for replacement – far outpacing cost. About 30% of the replacement systems were home grown. Download for more on decision time, upgrade champions, Covid impact,... Read More >
Headless commerce makes it easier to deploy custom ecommerce front-ends by providing the underlying processing technology. It’s an important trend but there’s too much happening to cover in depth. So here are some headlines to give you a flavor: Shopistry has integrated with the Square payments platform and joined its App Marketplace. Fast Simon has expanded its Shopify integration with a new shopping optimization tools. OneView Commerce has made its transaction engine available on Microsoft Azure. You get the idea.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.