Neustar Launches Real-Time Marketing Optimizer
I trust that you, Dear Reader, are in that data-driven minority. So you’ll be happy to learn that Neustar has launched a real-time marketing optimization platform powered by its detailed data on consumers activities. It’s all here: marketing mix models, multi-touch attribution, data clean room, cookie-free measurement, person-level exposure tracking, journey analytics, and a cure for baldness. (They didn’t mention baldness but I think it’s implied.)