CEOs Don’t Trust CMOs: Boathouse Survey

Sorry to start your week with bad news, but Boathouse reports that just 34% of big company CEOs have great confidence in their CMO. The CEOs come across as pretty paranoid in that study, but maybe they have a point: Capgemini found just 43% of marketers said they are actually using data to guide their marketing strategies. (Forty-five percent say they have a CDP.) Then again, 46% of C-level executives themselves choose gut instinct over data sometimes (25%) or often (21%), data and analytics leaders told Alation. Lots more detail in each of these: read ‘em and weep.