Companies in the Asia Pacific that have continued to invest in their customer experience (CX) over the past year are more likely to have maximized their resiliency during the pandemic and grown their customer base in the past six months.
A decade’s worth of digital development ensured Purebaby, Australia’s largest independent babywear brand was able to adjust and grow during the huge shift to digital consumption forced upon retailers by the COVID disruption.
Carousell Group has acquired Ox Street, an end-to-end marketplace for authenticated sneakers and streetwear in Southeast Asia. Following Carousell Group’s US$100 million investment from STIC Investments in September, this acquisition underpins the group’s strategic priority to accelerate its recommerce growth in Greater Southeast Asia. Ox Street will continue to operate as its own brand, retaining its name, platform, and team. According to Carousell, the acquisition will drive a synergistic partnership between the marketplaces.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.