Netherlands-based Spotler Group has been buying email providers across Europe for several years now. They just added Pure360-parent Purepromoter to the list. Spotler bought Dutch CDP Squeezely back in August.
Aqfer offers a suite of highly-scalable SaaS tools that include a data collection tag, customer database, real-time data access, and identity graph manager. It sells these to integrators, agencies, data compilers, and other firms that want to control their own system rather than buying a packaged CDP. They just raised an $11 million Series A to help explain it more clearly than I just did.
Finally, a quick romp through the data monetization garden. Stor.ai, a digital commerce platform for grocers, has added an analytics suite that lets retailers share (or sell) their data with packaged good manufacturers. Knoema, which helps companies sell their data on the Snowflake Data Marketplace, has a deal for consulting firm Alternative Data Analytics to assist its clients. Meanwhile, the IAB reports that 75% of Connected TV and Over the Top TV companies say they sell personal information but there’s no consensus on how they’ll comply with California’s CCPA privacy... Read More >
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.