Data Monetization Gets Easier: News from, Knoema, and IAB

Finally, a quick romp through the data monetization garden., a digital commerce platform for grocers, has added an analytics suite that lets retailers share (or sell) their data with packaged good manufacturers. Knoema, which helps companies sell their data on the Snowflake Data Marketplace, has a deal for consulting firm Alternative Data Analytics to assist its clients.  Meanwhile, the IAB reports that 75% of Connected TV and Over the Top TV companies say they sell personal information but there’s no consensus on how they’ll comply with California’s CCPA privacy legislation.