Spotler Group Expands Its Email Empire with Pure360 Acquisition

Netherlands-based Spotler Group has been buying email providers across Europe for several years now.  They just added Pure360-parent Purepromoter to the list.  Spotler bought Dutch CDP Squeezely back in August.

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Data Monetization Gets Easier: News from, Knoema, and IAB

November 19, 2021
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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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