Trust (41%) now outweighs even convenience (38%) and reliability (35%) as consumers’ top priority when picking a business, according to this ActionIQ survey. Personalization rates a distant 17%. The primary finding of the study is the companies consistently overestimate customer satisfaction with their experience. Lots of fun detail here by industry and experience type.
Content personalization vendor Movable Ink announced a deal to buy Coherent Path, which helps companies guide customers to buying products they haven’t tried before. The deal nicely complements Movable Ink’s core business, which it automatically adjusting messaging within digital content every time the user opens it.
The government will sell 5% of its stake in India’s largest insurance company, Life Insurance Corporation (LIC), through an initial public offering (IPO), of which 100% is offer for sale. LIC filed its draft red herring prospectus (DRHP) with the market regulator Securities and Exchange Board of India (Sebi) on Sunday, thus setting the wheels in motion for the country’s largest-ever IPO.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.