Movable Ink Buys Coherent Path for Smarter Offer Selection

Content personalization vendor Movable Ink announced a deal to buy Coherent Path, which helps companies guide customers to buying products they haven’t tried before.  The deal nicely complements Movable Ink’s core business, which it automatically adjusting messaging within digital content every time the user opens it.

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Google Plans New Limits on Tracking in Android

February 17, 2022

The head-spinning world of advertising privacy got even dizzier today when Google announced a “multi-year initiative” to deploy Privacy Sandbox on Android.  Heaven knows what it really means but the general idea is they’re trying to limit sharing of personal data while still supporting some ad targeting.  Don’t confuse this announcement with one made last November, which recently resurfaced, about letting publishers share pseudonymized first-party IDs with programmatic ad bidders through something called Encrypted Signals for Publishers.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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