Content personalization vendor Movable Ink announced a deal to buy Coherent Path, which helps companies guide customers to buying products they haven’t tried before. The deal nicely complements Movable Ink’s core business, which it automatically adjusting messaging within digital content every time the user opens it.
The head-spinning world of advertising privacy got even dizzier today when Google announced a “multi-year initiative” to deploy Privacy Sandbox on Android. Heaven knows what it really means but the general idea is they’re trying to limit sharing of personal data while still supporting some ad targeting. Don’t confuse this announcement with one made last November, which recently resurfaced, about letting publishers share pseudonymized first-party IDs with programmatic ad bidders through something called Encrypted Signals for Publishers.
Trust (41%) now outweighs even convenience (38%) and reliability (35%) as consumers’ top priority when picking a business, according to this ActionIQ survey. Personalization rates a distant 17%. The primary finding of the study is the companies consistently overestimate customer satisfaction with their experience. Lots of fun detail here by industry and experience type.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.