Is the metaverse also growing faster than you thought? Probably not: CommerceNext finds that 75% of consumers have barely heard of it and just 5% visit on a regular basis. Even that group uses it almost mostly for gaming (76%) and socializing (39%); just 30% do any shopping. Most social commerce still takes place on the major social media platforms.
Cord-cutting is another trend that turns out to be further along than you may have realized. Pixability reports that 41% of U.S. consumers say they’ve already dropped their cable subscription and another 20% plan to leave within the next year. That would leave just one-quarter of consumers watching linear TV. Marketing dollars are sure to follow.
Good privacy news out of Google this week. First, a policy expansion that allows removal of select personal data used in Search, including log-in credentials, that could risk identity theft. Second, for YouTube and Display users, a new option to limit ad types, including for parenting, dating and weight loss. And, third, beginning in July, developers will be responsible to show Android users what their apps are collecting.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.