The title of this Acxiom survey says personalization but CDP is the star of the show. Download for lots of juicy info about CDP deployment, use cases, benefits, obstacles, and more. Fun fact: more companies have deployed a CDP (43%) than marketing automation (42%), loyalty system (37%) or consent manager (36%).
Taboola is intercepting users before they visit any web site by placing a news feed on home screens on Samsung, Xioami, Oppo, and other smartphones. The links will go to a web page that features advertising and then send users to the original news sources, which will be Taboola-curated reliable news sources. This entirely avoids the challenge of moderating user-sourced content that plagues social media.
Martech spending in the U.S. will exceed $20 billion in 2022, according to this eMarketer forecast. Wow, that’s impressive…oh wait, it’s a tiny fraction of the $344 billion global martech spend estimated by other sources, based largely on Gartner’s well-known estimate that martech is about one-quarter of all marketing spend. Further perspective: Salesforce alone had $26 billion in revenue last year, although not all of that would count as martech.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.