South East Asia’s top digital economies grew faster than expected in 2022 and are set to reach $200 billion in total value of transactions made this year, according to a new report by Google, Temasek and Bain & Company.
Antsomi, CDP Institute and DAC have recently teamed up to organize events to push the use of customer data platform (CDP) in Southeast Asia, whereby the seminars were held in Vietnam and Indonesia, respectively. The three entities are excited to see the industry’s enthusiastic responses with the urge to learn how CDP can help drive marketing transformation.
Globo, the largest commercial TV network in Latin America, announced it has a strategic partnership with HeadSpin, the developer of a data science-driven digital experience intelligence platform. HeadSpin is used to provide flawless digital experiences via a state-of-the-art testing automation solution, conducted in real-time, with AI & machine learning (ML) capabilities to perform root cause analyses of problems that erode user experience.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.