It’s Google’s world; you just live in it. In case you need reminding, Google Analytics will be removing first-click, linear, time-decay and position-based attribution models from its attribution reports. AI-based, data-driven attribution is Google’s preferred option, and they’ve decided that’s now your preference too. Don’t be bothered that Google controls the algorithms which measure its own performance.
Responding to a cease-and-desist order in Germany resulting from a lawsuit, Tesla advertising there will warn that its ‘sentry mode,’ records a car’s surroundings and may risk infringing on data privacy laws. But that leaves to the consumer the job of turning the car camera on & off in public spaces, so it doesn’t infringe on someone’s privacy.
Companies are using 4% fewer SaaS apps this year than last, according to data from SaaS management tool vendor Zylo. The average is still an impressive 291, of which just 56% are used. Utilization is much higher for email tracking (94%) but drops to 30% for data integration. Lots of good stuff here.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.