Don’t get me started on misuse of the term “composable” by some software vendors. But the label does apply properly Rally, whose ecommerce checkout component offers direct integrations with major ecommerce platforms and true “headless” components for other products. They just raised a $12 million Series A.
With all the excitement about AI taking over from humans, using no-code systems to make human work easier seems a bit old-fashioned. But people are here to stay, at least for a while. So let’s note that Tealium has just introduced Data Connect, which lets users build batch data import processes from over 1,000 sources without coding.
APIs are the “A” in MACH, the architecture checklist that defines true composable systems. This Nylas survey shows why APIs matter: half (53%) of the developers who responded said they could build an email integration in one to five months to build without using APIs, but Nylas’ own experience shows it really takes one year with three developers working on the project. It goes a lot quicker if an API is used instead.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.