Adobe announced the opening of a state-of-the-art office tower in Bengaluru. The all-new facility will host over 2,000 employees and is next to Adobe’s existing Prestige Platina Tech Park campus in Bengaluru. With over 7,800 employees spread across five campuses in the country, India is Adobe’s largest employee base outside the United States, and a major hub for software innovation, and business development.
South African startup Maholla, a viral consumer rewards app, has concluded a US$1.5 million seed funding round to help it continue to scale. Maholla is a viral consumer app that rewards users for scanning any receipt from any store, allowing users to earn rewards irrespective of where they shop. Rewards come in the form of instant airtime, vouchers, in-app games and more.
Global advertising giant, Hakuhodo Inc., based in Tokyo, Japan, has made a strategic acquisition that solidifies their presence in the rapidly burgeoning Indian market. The company has acquired a majority stake in India’s leading brand and entertainment agency group, MA&TH (Marching Ants & Trigger Happy) Entertainment Network, headquartered in Mumbai.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.