He wasn’t wearing fur handcuffs, but it still seemed slightly kinky when OpenAI CEO Sam Altman begged the government to regulate him during Tuesday’s Senate hearing. Charmed observers seem to have forgotten that most regulators are quickly captured by the industry they govern, and licensing requirements protect industry leaders from competition. If you were in Altman’s shoes, you’d ask to be regulated, too.
Data collection is a fundamental building block of customer data management and one of the main bottlenecks. Data integration tool vendor Airbyte has launched a no-code connector builder that it says can reduce the time to build a new connector from several days to under five minutes. It requires a JSON-based HTTP API – and if you don’t know what that is, comrade developer, you probably shouldn’t be using it.
Customer engagement platform Braze may qualify as a CDP but their focus is message delivery. They’ve just reinforced that with new features to sync audiences with TickTok, Snapchat, and Pinterest, to simplify consent collection, and to streamline collaboration among marketing teams. They can also push messages to your iPhone lock screen, which straddles the line between cool and creepy.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.