Montana has a new privacy law that will go into effect in October 2024, sooner than Iowa (2025) and Indiana (2026), which passed theirs first. Montana’s law, which also applies to out-of-state businesses is narrower than some other states, notably California’s, and it does include many exemptions.
Following a Washington Post report that claimed Google does not consistently delete user location history of visits to “sensitive locations,” such as fertility and abortion clinics, a group of US Democratic senators wrote to Google for explanation. Concern is that Google is not upholding its promise to delete data that can reveal private health care decisions.
Several stories this week demonstrate how far some politicians are prepared to go to undercut individual privacy and to undermine individual autonomy. This reflects a disturbing pattern and a distraction from efforts to pass federal privacy legislation.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.