Propel, a Lagos- and Berlin-based startup, wants to build sustainable talent pipelines for communities and help global companies de-risk the process of hiring remote talent from emerging markets, particularly in Africa. The firm has secured €2.5 million (US$2.74 million) in seed investment.
Zambia’s Union54, a leading provider of innovative digital financial solutions, has partnered with Mastercard to launch social commerce platform ChitChat. A Y-Combinator alumni, Union54 has developed a number of tools to propel African commerce forward. The startup works with financial technology companies across Africa and has issued millions of debit cards to African consumers from almost every country on the continent.
Connect Ads by Aleph launched a new brand called Mediam Group, dedicated to advertising sales and account management for Google. The partnership aims to reinforce and expand Google’s presence in Iraq and Morocco, providing Google solutions to more customers and agencies in order to grow their businesses through dedicated local support.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.