Connect Ads by Aleph launched a new brand called Mediam Group, dedicated to advertising sales and account management for Google. The partnership aims to reinforce and expand Google’s presence in Iraq and Morocco, providing Google solutions to more customers and agencies in order to grow their businesses through dedicated local support.
Propel, a Lagos- and Berlin-based startup, wants to build sustainable talent pipelines for communities and help global companies de-risk the process of hiring remote talent from emerging markets, particularly in Africa. The firm has secured €2.5 million (US$2.74 million) in seed investment.
In the latest expansion of their global collaboration, Quickplay today announced that it is collaborating with Google Cloud to drive new digital transformation opportunities for content providers, streaming providers and broadcasters in the Middle East. The two companies are building on a shared history of cloud innovation to bring to market regionally optimized solutions that leverage Google Cloud’s new Middle East regional data center in Qatar.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.