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TikTok to allow EU users to switch off personalization

TikTok has retooled to comply with the EU Digital Services Act (DSA), enabling EU users to switch off the personalization algorithm behind its For You videos and Live feeds. Those users who opt out will have access to content but it will not be targeted based on their data. The company is also changing their ad policy for EU users between the ages of 13 and 17 to disallow targeted advertising. Expectations are that this will be in effect before the end-of-August compliance deadline.

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Nexxen Uses Lumen Attention Measurement to Optimize Digital Ad Campaigns

August 15, 2023

Lumen tracks users’ eyes as they watch ads to understand what drives their interest.  lt would be seriously creepy if they did it in the wild, but the data is collected from panels of people who have opted in and downloaded a browser extension or mobile app.  Lumen has just partnered with Nexxen (formerly Amobee, Tremor Video, Unruly, and Spearad) to enable attention-optimized campaign planning and creative development across CTV, online video, and display ads.

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Zoom backpedals on AI data use

August 15, 2023

When Zoom recently tried to quietly change its Terms of Service to allow use of user data to train AI, without allowing consumers an opt-out, there was swift pushback on social media including a post on X (formerly Twitter) that had more than 2 million views. Now, Zoom has retrenched saying it won’t use video call information to train its AI models or that of third parties. Big Tech is under growing pressure over excesses with AI use, including the recent lawsuit against OpenAI, which was accused of training ChatGPT... Read More >

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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