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Virgin Australia introduces Australia’s first checked baggage tracking tool

Following the pilot of Virgin Australia’s program that began in May, guests in two thirds of the country now will be able to track status of their checked baggage using Virgin Australia’s app. This is a part of a more than $400M (USD $255,640,000) investment in digital innovation, technology and customer experience and provides the airline’s passengers the ability to self-manage their bookings end-to-end in cases of travel disruption.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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