Retail theft by shoplifters and organized crime has captured headlines recently, such as news that Target is closing nine stores due to the problem. But the surge may be more of a ripple: the National Retail Federation found losses grew only as fast as retail sales in the past year. Could it be that the press has sensationalized the issue or that managers are using it to distract from other problems?
Fraud accounts for 22% of online ad spend, according to this Juniper Research study, even higher than the 15% the ANA estimated is spent on “made for advertising” websites (bear in mind the two figures are measuring different things). Also bear in mind that ad buyers don’t really seem to care: Ascend2 found ad fraud ranked dead last in their list of concerns, cited by 16%. The top two concerns were finding the right audience (41%) and measuring ROI (38%).
Conversational engagement platform Gupshup launched ACE LLM, large language models (LLMs) built upon foundation models such as Meta’s Llama 2, OpenAI GPT-3.5 Turbo, Mosaic MPT, Flan T-5, and others, and adapted for specific industries and functions. domain-specific LLMs are specialized for functions such as marketing, commerce, retail.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.