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Fraud Captures 22% of Online Ad Spend: Juniper Research

Fraud accounts for 22% of online ad spend, according to this Juniper Research study, even higher than the 15% the ANA estimated is spent on “made for advertising” websites (bear in mind the two figures are measuring different things).  Also bear in mind that ad buyers don’t really seem to care: Ascend2 found ad fraud ranked dead last in their list of concerns, cited by 16%.  The top two concerns were finding the right audience (41%) and measuring ROI (38%).

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Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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Retail Theft Isn’t Really Growing: NRF Survey

September 28, 2023

Retail theft by shoplifters and organized crime has captured headlines recently, such as news that Target is closing nine stores due to the problem. But the surge may be more of a ripple: the National Retail Federation found losses grew only as fast as retail sales in the past year. Could it be that the press has sensationalized the issue or that managers are using it to distract from other problems?

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