Fraud Captures 22% of Online Ad Spend: Juniper Research
Fraud accounts for 22% of online ad spend, according to this Juniper Research study, even higher than the 15% the ANA estimated is spent on “made for advertising” websites (bear in mind the two figures are measuring different things). Also bear in mind that ad buyers don’t really seem to care: Ascend2 found ad fraud ranked dead last in their list of concerns, cited by 16%. The top two concerns were finding the right audience (41%) and measuring ROI (38%).