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Airgain expands into APAC

US-based Airgain, a provider of wireless connectivity solutions incorporating embedded components, is expanding into Australia, New Zealand and the Pacific Islands via a distribution agreement with Logic Wireless.

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24% of Consumers Are More Loyal to Brands That Tailor Offers to Their Needs: SAP Emarsys Study

November 22, 2023

Hungry for loyalty research?  Well, pull up a chair, my friend, and tuck into this deep-thinking study from SAP Emarsys.  They define five kinds of loyalty and report how they’ve changed over time.  Then they dig into loyalty drivers, attitudes, behaviors, and expectations across the US, UK, Australia, and Germany.  You’ll probably be happy to know that 24% of respondents are more loyal to brands that offer more personalized marketing if it’s tailored to their needs.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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