Taguchi Marketing Pty Ltd has been given a patent for its cutting-edge content delivery automation system, which deploys AI to review digital marketing campaigns in real time and adjusts them to be able to reach customers better. The software uses an algorithm to review components (ie headline, image, body copy) of a campaign and adapt it until it finds a better way to serve customers.
Shopping on social media has had mixed success but this report from The Influencer Marketing Factory finds it’s making steady progress. Nearly half (43.4%) of consumers surveyed had bought at least one product through a social app in the past year. Still, many more would rather buy on an ecommerce platform (62%) than through social (22%), with trust in the social apps standing as the most important obstacle.
Short video app TikTok is in the process of obtaining an e-commerce permit from Indonesia’s government, state news agency Antara reported, citing the deputy trade minister. In September, Indonesia banned e-commerce transactions on social media, a major blow for TikTok, which had pledged to invest billions of dollars in Southeast Asia, including Indonesia, the region’s biggest economy.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.