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Alteryx Sells to Private Investors for $4.4 Billion

Acquisitions by software vendors are often strategic, but don’t underestimate the allure of simple financial gain.  Analytics software vendor Alteryx, which has been a public company since 2017, has agreed to sell itself to private equity investors Clearlake Capital Group and Insight Partners.  The deal is valued at $4.4 billion, a 29.1% premium over the company’s closing share price last Friday.

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Snowflake Buys Samooha to Simplify Building Data Clean Rooms

December 19, 2023

Developers who build applications that run on someone else’s platform know they risk being knee-capped if the platform builds similar features into its core system.  Data clean room vendors received a reminder today when Snowflake announced it is purchasing Samooha, a system that simplifies clean room development on Snowflake.  Samooha was already a Snowflake partner but presumably the deal will allow them to create even tighter integrations.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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