It may take a while for BigTech to realize that global regulators are not as deferential as they used to be.  Adobe just learned that the hard way – with a tuition of $1 billion in termination fees – when it agreed with Figma to abandon their proposed merger.  “Thousands of hours spent with regulators around the world” couldn’t convince authorities that their product design products are not competitive, and never could be.

Acquisitions by software vendors are often strategic, but don’t underestimate the allure of simple financial gain.  Analytics software vendor Alteryx, which has been a public company since 2017, has agreed to sell itself to private equity investors Clearlake Capital Group and Insight Partners.  The deal is valued at $4.4 billion, a 29.1% premium over the company’s closing share price last Friday.

CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.