Digital engagement platform Zappix is launching an enhanced version of its Digital Outreach product including upgraded CDP capabilities. This will see greater flexibility in permitted data structures and integration of more third-party systems. The iteration also includes improvements to email editing and analytics.
Shortly after Meta announced that it will label as AI-generated images created using Imagine, OpenAI announced similar capabilities for its ChatGPT and DALL-E 3. Metadata tagging will allow anyone to see that images were created by AI. The change is immediate for the web and will be introduced for apps by February 12.
Adtech platform Viant has announced the addition of AI-powered solutions to its Viant Data Platform. One of these, Chat With Data, leverages generative AI to analyze campaign performance using natural language prompts. AI will also be used to make it easier for programmatic advertisers and marketers to onboard CDPs with data clean rooms.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.