Shortly after Meta announced that it will label as AI-generated images created using Imagine, OpenAI announced similar capabilities for its ChatGPT and DALL-E 3. Metadata tagging will allow anyone to see that images were created by AI. The change is immediate for the web and will be introduced for apps by February 12.
A report from IAB Tech Lab warns that implementing Google’s Privacy Sandbox solutions will require a significant and expensive reworking of the digital advertising ecosystem. Privacy Sandbox has been developing alternatives to third-party cookie tracking, such as Google Topics. Google claims the report contains errors, inaccuracies and incomplete information.
Digital engagement platform Zappix is launching an enhanced version of its Digital Outreach product including upgraded CDP capabilities. This will see greater flexibility in permitted data structures and integration of more third-party systems. The iteration also includes improvements to email editing and analytics.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.