Google has been sued by a multinational roster of 32 European publishers and media businesses claiming damages of 2.3 billion euros.They claim that Google’s market dominance reduced the value of their ad inventory and made adtech services more expensive. Google’s possible abuse of its market position is already under investigation by the Competition and Markets Authority in the U.K.
Eighty-six percent of B2B decision-makers are more likely to accept sales or marketing outreach from companies that consistently produce quality thought leadership, based on a survey of 3,500 management level professionals by Edelman and LinkedIn. Three quarters reported positive sentiment about companies producing good thought leadership, valuing it more than its “marketing materials and product sheets.” Just under a third could link specific purchases back to thought leadership engagement.
Interpublic Group (IPG), the ad agency and media holding company, has launched IPG Engine, a platform that leverages Adobe GenStudio for AI-driven content creation, production and activation. Adobe capabilities available in GenStudio include Adobe Workfront, Adobe Experience Manager, Adobe Express and Adobe Firefly. The Engine will leverage IPG-owned Acxiom’s data and identity tools to support its profiling and audience creation capabilities.
Nearly half (49%) of TV viewing occurs outside of broadcast and channels, according to Nielsen Media Distributor Gauge, a just-launched solution that aggregates total TV consumption across broadcast, cable and streaming by media company. It’s more evidence, if needed, of the growing importance of non-traditional video consumption and of Nielsen’s effort to maintain its position in TV measurement despite the changes.