A report by Yahoo! Advertising in collaboration with Publicis Media found that disclosing the use of AI in ads significantly drove the appeal of the ad and trust in the brand responsible. A randomized, controlled experiment (sample size=1200) showed that one in four consumers noticed AI disclosures in ads; those that noticed found the ad 73% more trustworthy and the brand 96% more trustworthy than those that failed to notice. The result held across industries.

Google has been sued by a multinational roster of 32 European publishers and media businesses claiming damages of 2.3 billion euros.They claim that Google’s market dominance reduced the value of their ad inventory and made adtech services more expensive. Google’s possible abuse of its market position is already under investigation by the Competition and Markets Authority in the U.K.

Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks.  The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems.  Prices were not announced.