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NJ business leaders overheard discussing ways to weaken to privacy law

Daniel’s Law is a New Jersey regulation designed to protect law enforcement officials, including judges and police officers, by keeping personal information such as home address and phone numbers private. One of the strictest US laws, it gives officials the right to sue companies that don’t comply. Now, an overheard call between leaders, including from the Association of National Advertisers (ANA), the Consumer Data Industry Association, and the data broker Acxiom, raised alarms they might work to weaken the law.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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