Things are looking up on the investment front. Fifty-three percent of VC managers expect to put more money into startups this year than last, according to Kaufman Fellows. This is supported by Crunchbase findings from Q1 with venture funding up 14% on Q4, 2023. Worse news for established start-ups: around 30% of Kauffman Fellows surveyed thought 2024 will be a tough year for exits.
Data quality (50%) and fragmentation (47%) are top obstacles gaining data insights, data and IT professionals report in this TWDI survey. The report says 13% are prioritizing a composable CDP instead of a traditional CDP as a way to make things better, although it doesn’t say how many have a traditional CDP in place.
Daniel’s Law is a New Jersey regulation designed to protect law enforcement officials, including judges and police officers, by keeping personal information such as home address and phone numbers private. One of the strictest US laws, it gives officials the right to sue companies that don’t comply. Now, an overheard call between leaders, including from the Association of National Advertisers (ANA), the Consumer Data Industry Association, and the data broker Acxiom, raised alarms they might work to weaken the law.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.