The company will be prohibited from sharing or selling sensitive data, have to delete or destroy location data it had collected, and is required to create a program to maintain a list of sensitive locations to ensure not to share, sell or transfer such information in the future.
Upping the game to protect minors, Meta is developing an AI “nudity protection” tool to use on Instagram. This after the company faced legal charges of exploiting young users to encourage use of their platforms despite knowledge that it harms mental health. The “sexploitation” protection mechanism will find and blur images containing nudity that were sent to minors, and then let recipients choose whether to see the images. Not sure this is reassuring….
It includes an anonymous VPN and personal information removal to protect against fraud, along with the company’s privacy browser and identity theft restoration.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.