Influencer marketing is another highly-targeted alternative to conventional media, but handling hundreds of influencer relationships is much more work than buying a display ad. GRIN offers an influencer management platform to help ecommerce companies solve that problem. They just raised a $10 million Series A, bringing total funding to $19.3 million.
Here’s another CDP penetration statistic to add to your collection: omnichannel campaign engine Tinyclues asked 100 mostly Europe-based marketers about the state of CRM, and threw in a question about technologies used. Twenty-eight percent said they had a CDP compared with 46% having a DMP. CDPs were just slightly more common among best-in-class organizations than others.
PostHog – whose stylized hedgehog logo is so darn cute – has raised a $12 million Series A for its open source product analytics system. The no-code system captures events and behaviors in mobile and Web apps, loads them into a data store, and gives users tools to analyze them. Product and content analytics are trends to watch if you’ve already binged all the good Netflix series.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.